STRATEGY
MANIFESTO
Forming relationships are imperative to the human race, we are social by nature, we share our similarities, our differences, our passions and our experiences. We have the ability to connect with anyone in any part of the world and we won’t let language be the barrier. To stay connected with each other, we share our landmarks, we share our cultures and we share our languages. Language belongs to everyone, young or old. Each and every new word learned will keep us connected. We share our languages so together, we can Speak Socially.
CENTRAL IDEA
The Speak Socially campaign is challenged with the concept of keeping Duolingo users motivated to do lessons. Speak Socially allows users to complete lessons easily and more frequently by linking their account to social media platforms to enable doing lessons while scrolling.
STRATEGY
Our company's strategy is to bring awareness to Duolingo's daily lessons by using social media and informative advertisements in a variety of forms such as print, online, radio, and television that encourage audiences to do their Duolingo lessons.
MEASURING SUCCESS
Generate at least 75% awareness for the Speak Socially campaign on social media.
Engage at least 60% of individuals who come across our social media posts.
Inspire at least 30% to link their social media accounts to Duolingo.